Get yourself trained on Music Making with this Online Training Music Licensing Essentials.
Online Training Music Licensing Essentials
This is a course for musicians, music producers, songwriters, indie publishers that want to get their music placed in TV shows & Films. Ashley talks about every step of the process including what deals you need with all your collaborators, how to set up a publishing company, and what versions (i.e. files) you need of all your songs to have them ready for placement. You will also learn how to start pitching your songs yourself or who you can hire to do it for you. Ashley also covers the music licensing process so you can be empowered to license your songs yourself and be able to speak intelligently with anyone in the sync licensing industry. She has a unique perspective because she currently is the SVP of a successful LA based music library and is also music supervising several TV shows and Films. She currently works in the industry so you will get real world knowledge & tips of what is needed for you to be successful in placing your songs. Modules:-Various Deals Needed With Collaborators When Recording a Song-Setting Up Publishing Companies-Where Does the Money Come From? (Sync Fees, Performance & Mechanical Royalties)-How to Get Your Music used in TV Shows, Films, and Other Media-How A Song Is LicensedWHO IS ASHLEY?Ashley pulls from her 14 years of experience working in all aspects of the music to picture industry. Her first industry job was working as an assistant to a record producer manager, Bennett Kaufman, and she ended up starting a music licensing division within his company. A couple years later, she got an opportunity to move on to cutting edge music library, True Music, headed by legendary composer Kurt Farquhar. She came on as an administrative assistant and worked her way through all departments and is currently their SVP of Production & Music Supervision. Ashley has been involved in all aspects of running a music library including managing music production of new music for the catalog, pitching songs, and handling the music licensing. As a Music Supervisor she has worked on various TV shows & Films including The Neighborhood, American Soul, Games People Play, Real Husbands of Hollywood, 96 Minutes, The Kamiyah Mobley Story, Light Girls, Russell Simmons Presents: Brave New Voices, & The Quad. In 2020, Ashley was nominated for a Guild of Music Supervisors Award for Best Music Supervision of a Dramatic Series for her work on “American Soul”. She also created Moon Eye Music a consulting and educational company that supports musicians in making more money off their music through music licensing & publishing.
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As a society, we spend hundreds of billions of dollars measuring the return on our financial assets. Yet, at the same time, we still haven’t found convincing ways of measuring the return on our investments in developing people.
And I get it: If my bank account pays me 1% a year, I can measure it to the penny. We’ve been collectively trained to expect neat and precise ROI calculations on everything, so when it’s applied to something as seemingly squishy as how effectively people are learning in the workplace, the natural inclination is to throw up our hands and say it can’t be done. But we need to figure this out. In a world where skills beat capital, the winners and losers of the next 30 years will be determined by their ability to attract and develop great talent.
Fortunately, corporate learning & development (L&D), like most business functions, is evolving quickly. We can embrace some level of ambiguity and have rigor when measuring the ROI of learning. It just might look a little different than an M.B.A. would expect to see in an Excel model.